How digital signage makes real estate presentation center marketing and IT management easier

Digital signage will help you present your real estate development projects professionally and seamlessly, providing a memorable experience for visitors to your real estate presentation center. Learn how digital signage can make marketing and IT management of your real estate management presentation center, easier.

Effective marketing for your real estate presentation center

Digital signage is one of the leading sales tools used by businesses across the world, including real estate developers.

In Canada, the use of digital screens across real estate presentation centers is becoming increasingly popular, as developers look to market their projects while construction is in progress, in an effort to generate interest and secure sales ahead of competitors.

In fact, 10net is currently working with several real estate development clients looking to use digital signage as part of their marketing strategies.

According to data compiled by Better Dwelling, real estate development in Canada is booming, with the country seeing more housing construction than ever before.

Figures show that for Q4 in 2019, 274,829 units were under construction, representing a 7.40% increase when compared with the same quarter in 2018.

The last time Canada saw housing construction on this scale was 1973!

Meanwhile, in the US, according to a government census on new residential construction, an estimated 1,250,600 housing units were completed in 2019. This represents a 5.6% increase compared with 2018.

For your real estate development projects, this means that the pressure to sell units is higher than ever before, which means that your marketing strategy needs to make your company standout to potential buyers.

That’s where digital signage comes in.

It’s important to recognize that installing digital signage at your real estate presentation center gives you greater flexibility over your marketing campaign.

Firstly, consider this. Your real estate development could potentially attract different types of home buyer. For example:

• First time buyers
• Retirement age buyers looking to downsize
• Property investors

What if you could tailor your marketing content to target all buyer types at once? Digital signage allows you to do just that.

With different types of homes available as part of your development, you can engage each buyer type with content that’s specific to the type of property they’re looking for.

What this demonstrates to potential buyers is that you understand their exact needs, which gives your sales team a solid conversation starter when presenting your real estate development.

With greater flexibility comes greater ease with project and content updates. As your development progresses, you’re able to quickly change content to give regular, real time project status updates, providing information that’s important to potential buyers such as:

• An expected project completion date
• Property price changes
• Property sale updates

You can also show images and videos of project progress as construction starts to take shape. Adding an engaging, visual aspect to your marketing keeps potential buyers interested in the project.

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Secondly, one of the most exciting elements of digital signage that can be leveraged by your marketing team is that it can help buyers visualize a development before it’s built.

Buyers can experience a virtual reality walkthrough of your real estate development, giving them an indication of how properties will look, room space, garden sizes and more. Helping customers to visualize their potential new home is a powerful sales tool.

Think of digital signage marketing in comparison with marketing using printed posters and billboards:

• you can’t provide virtual tours with static signage
• you can’t target three different buyer types with a printed poster
• you can’t change printed content immediately and without additional costs

Using digital signage at your real estate presentation center further demonstrates to visitors that you are forward thinking when it comes to technology.

Professional presentation of your real estate development, by way of using digital signage, will make your project more memorable compared to a competitor who is using static content, which fails to engage potential buyers.

Using digital signage will give the impression that you are technologically ahead of other real estate developers not using digital screens. Sometimes, it’s not what you’re marketing, but how you market that be the difference between a sale and a no-sale.

Simply shifting from print to digital signage means that you’re stepping into the future of real estate presentation centre marketing, giving potential buyers an engaging, memorable experience.

Additionally, digital signage allows you to gather data on potential buyers and track engagement with your content in a way that static signage cannot. This allows you to continue presenting the content that people engage with most, so that every piece of content you display delivers a maximum return on your digital signage investment.

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Effective IT management for your real estate presentation center

Digital signage makes IT implementation and management at your real estate presentation center easier and cheaper.

Rather than having to install computers, servers and routers to manage your content, you can install digital signage screens complete with integrated software that will give you everything you need, including:

• Content design tools
• Content scheduling
• Analytics and more

The great thing about digital signage is that all your content requirements can be managed remotely, meaning that all the necessary IT requirements associated with your digital signage network can be managed from one central point.

10net Focus solutions combine marketing and IT

Digital signage combines the best of marketing and IT to give your real estate presentation center an incredible communications tool that will engage potential property buyers and assist your staff in marketing your real estate development, professionally.

With a proven roadmap for delivering digital signage success, discover how 10net’s services and solutions can help transform your real estate presentation center into a memorable experience for potential property buyers.

Click to learn more about how digital signage can benefit your project